Hakan Sevimoğlu Hakan SevimoğluFreelance Developer · 18 yrs
ChatGPT · Gemini · AI Overviews

GEO Consulting: Get Your Brand Cited as a Source in AI Answers

People no longer ask their questions only on Google but also on ChatGPT, Gemini and Perplexity, and Google itself shows AI summaries above the results. GEO consulting (generative engine optimization) aims to have your brand and pages cited as sources in these answers.

Quick answerGEO (Generative Engine Optimization) is the optimization of web content so that AI search systems such as ChatGPT, Gemini, Perplexity and Google AI Overviews use it as a source in their answers. Its foundation is good SEO; on top of that come a clear Q&A structure, short summary answers, structured data, entity (person/organization) consistency, access permissions for AI crawlers and additions such as llms.txt.

Written by Hakan Sevimoğlu · Last updated:

What does generative engine optimization involve?

  1. Short answer blocks: a 2–3 sentence summary at the top of each page that answers the question directly
  2. Q&A structure: FAQs and FAQPage schema based on users' real questions
  3. Entity consistency: the person's or organization's name, expertise and profiles (Person, Organization, sameAs) identical everywhere
  4. Structured data: Service, Product, SoftwareApplication, Breadcrumb and Speakable
  5. AI crawlers: robots.txt decisions for GPTBot, ClaudeBot, PerplexityBot, Google-Extended
  6. llms.txt: a file that presents a summary of the site and its key pages to AI systems
  7. Citable content: figures, dates, references and concrete project information

An example from this site

On this site, every service page starts with a “Short answer” block, and there is page-level FAQPage, Service, Person and BreadcrumbList structured data, a Turkish, English and German hreflang setup, a robots.txt open to AI crawlers and an llms.txt file summarizing all pages. I set up the same infrastructure on client sites.

SEO or GEO?

They are not rivals but layers. AI systems build their answers largely from trustworthy, well-structured pages on the web; a site with weak technical SEO will not be visible in GEO either. That is why the work starts with a technical SEO audit and continues with GEO improvements.

What I offer

  • Short answer blocks

    Clear summaries for AI to quote.

  • FAQ & schema

    Q&A content and FAQPage.

  • Entity consistency

    Person/Organization and sameAs.

  • AI crawlers

    GPTBot, ClaudeBot, PerplexityBot settings.

  • llms.txt

    Site summary and key pages.

  • Measurement

    Tracking AI-referred traffic and brand visibility.

Technologies I use

Schema.orgJSON-LDllms.txtrobots.txtSearch Consolehreflang

Example projects

A selection of live projects serving real users.

How we work

  1. Free intro call

    We clarify needs, existing systems and goals together.

  2. Quote & roadmap

    Scope, technology, timeline and budget within 24 hours.

  3. Staged development

    Weekly demos and a live test environment.

  4. Launch & support

    Go-live, training and ongoing maintenance.

Free pre-analysisThe first meeting and roadmap are completely free, with no obligation.

Staged delivery and approvalYou review each module on a test environment before we move on.

Written scope and rightsScope, delivery and source code rights are defined in the contract.

Frequently asked questions

What is GEO?

Generative Engine Optimization: optimizing content so that ChatGPT, Gemini, Perplexity and Google AI Overviews use it as a source in their answers.

How does my brand appear in ChatGPT?

Clear, consistent and citable information about your brand must exist on well-structured web pages, AI crawlers must be able to access those pages, and your entity information must be consistent.

What is llms.txt?

A file that presents a short summary of the site and a list of its key pages as plain text for AI systems; it is published in the site's root directory.

Is SEO needed for GEO?

Yes. GEO is built on a solid technical SEO foundation; a site that is not indexed or is slow will not appear in AI answers either.

How do you measure results?

Referral traffic from AI platforms, branded searches and visibility for target questions are checked regularly.

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