Hakan Sevimoğlu Hakan SevimoğluFreelance Developer · 18 yrs
POS · Receipts ÷ visits · Branch ranking

Retail Conversion Rate Analysis: What Percentage of Visitors Actually Bought?

When revenue drops there are two separate causes: fewer people entered the store, or those who entered bought less. Decisions made without separating the two are wasted. Visiqo matches visit counts from the cameras with POS receipts hour by hour and shows the real conversion rate for each branch.

Quick answerRetail conversion rate is found by dividing the number of receipts by the number of visits, and shows what percentage of people entering the store make a purchase. In Visiqo, developed by Hakan Sevimoğlu, visit counts come from existing cameras via AI, while receipt, revenue and basket data come automatically from Mikro and Nebim POS systems. Conversion is calculated hourly, daily and by date range; branches are ranked by conversion rate, the hourly visit matrix exports to Excel and branch reports to PDF and Excel. A 7-day AI visitor forecast provides data for staff and campaign planning.

Written by Hakan Sevimoğlu · Last updated:

Visiqo · Smart retail analyticsLive counting, gender and age, POS conversion, tomorrow's visitor forecast and all branches in one panel

How is conversion calculated?

  • Visits: from the cameras, with a group counted as one visit
  • Receipts: automatically from Mikro or Nebim POS
  • Conversion: receipts ÷ visits, hour by hour and branch by branch
  • Revenue and basket: total sales and average value per receipt
  • Ranking: all branches in one list by conversion rate

Group counting is decisive here: a family of four generates a single receipt; counting each person separately makes conversion look lower than it is. Visiqo records people arriving together as a single visit.

Which decisions does it inform?

Hours with high traffic but low conversion reveal understaffing at the checkout or on the sales floor. A branch that sells more with the same traffic becomes a model for the others. After a campaign you can see separately whether traffic increased or conversion increased. The 7-day visitor forecast lets you build the shift schedule around next week's expected traffic.

Reports are exported by date range as PDF and Excel, the hourly visit matrix as Excel; management presentations are generated as PPTX and PDF.

For how counting works see store people counting system, and for all modules see the Visiqo retail store analytics software page.

What I offer

  • Receipts ÷ visits

    The real conversion rate.

  • Mikro and Nebim

    Automatic data from the POS.

  • Hourly analysis

    Hours with traffic but no sales.

  • Branch ranking

    One list by conversion.

  • 7-day forecast

    Shift and campaign planning.

  • PDF / Excel / PPTX

    Reports and presentations.

Technologies I use

PHPMySQLPythonMikroNebimExcel / PDF

Example projects

A selection of live projects serving real users.

How we work

  1. Free intro call

    We clarify needs, existing systems and goals together.

  2. Quote & roadmap

    Scope, technology, timeline and budget within 24 hours.

  3. Staged development

    Weekly demos and a live test environment.

  4. Launch & support

    Go-live, training and ongoing maintenance.

Free pre-analysisThe first meeting and roadmap are completely free, with no obligation.

Staged delivery and approvalYou review each module on a test environment before we move on.

Written scope and rightsScope, delivery and source code rights are defined in the contract.

Frequently asked questions

How is retail conversion rate calculated?

The number of receipts is divided by the number of visits. In Visiqo, visits come from the cameras and receipts come automatically from the POS.

Which POS software is it integrated with?

Receipt, revenue and basket data are pulled from Mikro and Nebim POS systems.

Why does group counting matter?

A family or group arriving together usually generates a single receipt; counting each person separately makes the conversion rate look lower than it is.

In which formats are reports available?

Branch reports are available as PDF and Excel, the hourly visit matrix as Excel, and management presentations as PPTX and PDF.

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