What problem does it solve?
Real estate agents keep their portfolio in their phone's photo gallery, client requests in a notebook and appointments in their heads. When a new apartment enters the portfolio, it is hard to remember which client was looking for it, and sales opportunities slip away. Entering the same listing on several portals one by one takes hours, and price updates have to be made separately everywhere. The office owner cannot see agent performance, how many times each listing was shown or what stage each client is at. When an agent leaves the office, the client information leaves with them.
Target customers
- Independent real estate agencies
- Real estate franchise offices
- Independent real estate agents
- Sales offices of construction companies
- Agencies handling rentals and property management
How the product works
Agents enter portfolio records with photos, location and features from the mobile app. Buyer and tenant requests such as budget, area and number of rooms are saved on the client card. When a new property is added, the system automatically lists matching clients; when a new request is added, it lists matching properties. Viewing appointments are planned on the calendar and the client gets a reminder. Listings are published in bulk through the integrations or export files the portals provide. The office manager tracks agent performance, the sales funnel and portfolio status from the panel.
What the first version (MVP) needs
- Portfolio management: property records with photos, location and features
- Client and request cards: buyer, tenant and property owner records
- Automatic matching: criteria-based suggestions between requests and portfolio
- Appointment calendar: viewing planning and reminder notifications
- Listing publishing: portal integration or bulk export
- Office panel: agent performance and sales funnel reports
- Share link: send selected properties to a client with a single link
Revenue model
- Monthly subscription per agent
- Business package for offices and franchise networks
- Branded agency website and portfolio showcase module
- Setup, data migration and training services
Why now?
As competition in real estate grows, offices that respond quickly and follow up with clients well stand out. Agents work in the field, so they need mobile-first tools. A significant share of offices still get by with general-purpose tools, leaving room for a simple, Turkish-language CRM built for real estate workflows. With rental and property management modules, the product can also be adapted to small real estate agencies in Europe.
End-to-end roadmap
- Validate the idea (1 week): Interviews with target customers, competitor and pricing research; we sharpen the idea together in a free pre-analysis.
- Scope and design (1–2 weeks): MVP feature list, screen designs and technical architecture; written scope and quote.
- Build the MVP (8–12 weeks): Staged development with weekly demos and a test environment; the source code belongs to you.
- Pilot (2–4 weeks): Real use with the first customers, feedback and fixes.
- Launch and grow (ongoing): App Store and Google Play release, website and SEO, payments and subscriptions, new modules.
Timelines are estimates; they are fixed in a written quote once the scope is clear.
Risks and how to handle them
- Listing portal integrations: portals may restrict API access; build a flexible structure with official integration programs and export files
- KVKK: provide privacy notices, explicit consent for marketing and role-based access for client and owner data under Turkish data protection law (KVKK), and keep consent records for commercial messages
- Agents skipping data entry: make usage a habit with voice notes, fast portfolio entry and automatic match notifications
Technologies
Frequently asked questions
How does automatic matching work?
The client's budget, area, number of rooms and other criteria are compared with portfolio features; matching records are scored and sent to the agent as notifications.
Can listings be published to portals automatically?
Yes, if the portal offers an official integration or bulk listing upload format; otherwise listing data is exported in a ready-made format for fast upload.
What happens to client data when an agent leaves the office?
Data is kept in the account owned by the office; the departing agent's access is revoked and their portfolio and clients can be reassigned to another agent.
What does KVKK require for client data?
A privacy notice should be provided, explicit consent obtained for marketing messages, access limited by role and data stored on secure servers, in line with Turkish data protection law (KVKK).