What problem does it solve?
Small-scale organizers often run ticket sales through forms, bank transfers and messaging apps. Payments are checked by hand, attendee lists are kept in spreadsheets and name checks at the door cause long queues. Fake or copied tickets, cancellations and refund requests add extra workload. Existing large platforms can be complex or costly for small events. For attendees, it is hard to discover small events in the city in one place; announcements get lost across social media.
Target customers
- Independent concert and stage event organizers
- Institutions running seminars and training sessions
- Workshop and course owners
- Cultural centers and small venues
- Municipal culture and events departments
How the product works
Organizers create an event from the dashboard with date, venue, capacity and ticket types. Attendees find the event via the mobile app or web, pay and receive their ticket as a unique QR code. At the entrance, staff scan the QR code using the same app's scanner mode; the system validates the ticket instantly and prevents reuse. The organizer dashboard shows sales, capacity, discount codes and the attendee list in real time. Pre-event reminders and bulk notifications in case of cancellation are sent automatically.
What the first version (MVP) needs
- Event creation: date, venue, capacity and ticket types
- Online ticket sales: secure payment and instant e-tickets
- QR code tickets: a unique, single-use code for every ticket
- Entry control mode: QR scanning and validation with the phone camera
- Organizer dashboard: sales, capacity and attendee list
- Discount codes: early-bird and campaign codes
- Notifications: reminders and change announcements
- Event discovery: listings by city and category
Revenue model
- Per-ticket service fee
- Monthly subscription for organizers who run events regularly
- In-app event promotion packages
- Custom setup and white-label service for corporate events
Why now?
Community events such as workshops, talks and small concerts are becoming more varied in cities, and their organizers are looking for simple, accessible digital tools. Contactless entry and mobile tickets have become what attendees expect. In Turkey, a platform focused on local and niche events can position itself in a space that large players do not pay enough attention to. Diaspora events in Europe also form an additional market for a multilingual product.
End-to-end roadmap
- Validate the idea (1 week): Interviews with target customers, competitor and pricing research; we sharpen the idea together in a free pre-analysis.
- Scope and design (1–2 weeks): MVP feature list, screen designs and technical architecture; written scope and quote.
- Build the MVP (8–12 weeks): Staged development with weekly demos and a test environment; the source code belongs to you.
- Pilot (2–4 weeks): Real use with the first customers, feedback and fixes.
- Launch and grow (ongoing): App Store and Google Play release, website and SEO, payments and subscriptions, new modules.
Timelines are estimates; they are fixed in a written quote once the scope is clear.
Risks and how to handle them
- Payment and refund processes: work with a licensed payment institution and state cancellation and refund terms clearly in line with distance selling rules.
- Fake tickets and reuse: prevent them with signed QR codes and server-side single-use checks.
- Internet outage at the entrance: the scanner app should download the attendee list in advance and support offline validation.
Technologies
Frequently asked questions
What payment infrastructure is needed to build an event ticketing platform?
Card payments should be collected through a licensed payment institution, and payouts to organizers should use a marketplace model. You should not store card data on your own servers.
Is extra hardware needed for QR entry control?
No; staff can scan tickets with a smartphone camera. Additional handheld terminals can also be supported for high-volume entry.
Can free events be listed on the platform?
Yes. Registration and QR entry work the same way for free events; in that case, revenue comes from subscriptions or promotion packages.
How are refunds handled when an event is cancelled?
The organizer starts the cancellation from the dashboard, the system notifies attendees and processes refunds through the payment institution.