What problem does it solve?
Many manufacturers still collect dealer orders through phone calls, messaging apps and spreadsheets sent by email. When the price list changes it is sent to each dealer separately, and orders arrive at old prices. Dealers constantly call the sales rep to learn about stock and delivery dates. Because orders are passed to production and shipping manually, errors and delays occur. Generic B2B software does not handle industry-specific details such as product variants, dimensions, colors and fabrics, so manufacturers do not adopt these systems.
Target customers
- Furniture manufacturers
- Textile and apparel manufacturers
- Building material and paint manufacturers
- Packaging and non-food consumer goods manufacturers
- Wholesalers and distributors with large dealer networks
How the product works
The manufacturer adds products to the portal with industry-specific variants (dimension, color, fabric, material) and assigns a separate price list to each dealer group. Dealers log in with their own users, see current prices and stock, build a cart and submit their order. As the order moves through approval, production and shipping, the dealer tracks its status live. Sales reps can place orders on behalf of dealers and track their commission calculations. Campaigns and announcements are delivered to all dealers from a single point. The portal connects to ERP and accounting software, eliminating manual order entry.
What the first version (MVP) needs
- Dealer login: per-dealer user and permission management
- Product catalog: industry-specific variants, dimensions and color options
- Price lists: different prices and discounts by dealer group
- Online ordering: cart, order confirmation and order history
- Order status: showing production and shipping stages to dealers
- Campaigns and announcements: informing all dealers from one point
- Sales rep module: orders on behalf of dealers and commission tracking
- Integration: order transfer to ERP and accounting software
Revenue model
- Monthly or annual subscription for manufacturers
- Setup, catalog upload and training services
- ERP, accounting and marketplace integration fees
- Add-on modules such as 3D planner, AR or kiosk
Why now?
Manufacturers are being forced to digitize ordering to meet dealer demand faster and without errors. Dealers, like consumers, now want instant access to price, stock and delivery information. Because general-purpose B2B software does not cover industry details, a portal focused on a single sector is adopted more easily. Turkey's production- and export-oriented sectors amplify this need for companies working with dealers and distributors in Europe.
A faster start on a ready platform
Hakan's MobilyaPro B2B infrastructure for furniture manufacturers, with dealer, order and price list management, 3D room planner, AR, marketplace integration, sales commission system and kiosk mode, is the ready foundation of this idea. It can be used directly in furniture and extended to other sectors by adapting the product structure.
End-to-end roadmap
- Validate the idea (1 week): Interviews with target customers, competitor and pricing research; we sharpen the idea together in a free pre-analysis.
- Scope and design (1–2 weeks): MVP feature list, screen designs and technical architecture; written scope and quote.
- Build the MVP (8–12 weeks): Staged development with weekly demos and a test environment; the source code belongs to you.
- Pilot (2–4 weeks): Real use with the first customers, feedback and fixes.
- Launch and grow (ongoing): App Store and Google Play release, website and SEO, payments and subscriptions, new modules.
Timelines are estimates; they are fixed in a written quote once the scope is clear.
Risks and how to handle them
- Dealers not adopting the system: in the first phase, allow sales reps to place orders on behalf of dealers and start with the highest-ordering dealers.
- Complexity of ERP integration: start with file-based transfer in the MVP and plan API integration for a later phase.
- Security of dealer and order data: use role-based permissions, encrypted connections and a privacy notice compliant with KVKK (Turkish data protection law).
Technologies
Frequently asked questions
Which industries is a dealer portal suitable for?
It suits any manufacturer selling through a dealer network; the difference is most noticeable in variant-heavy sectors such as furniture, textiles and building materials.
Does it work with our existing ERP system?
Yes. Orders and stock information can be connected to existing ERP and accounting software via API or file transfer.
Can each dealer see different prices?
Yes. Price lists and discounts can be defined for a dealer group or a single dealer.
Can dealers order from mobile devices?
Yes. The portal is designed as a PWA to work on phones and tablets.